AS Media MS1 Exam Papers and Examiners Reports

These are the past 6 exam papers for AS Media. Some of the papers are A/V based and some are PRINT based.

Audience Revision

More theories for revision in audience can be found here: http://www.keca2media.blogspot.co.uk/p/media-theory.html

Representation of Gender (Women)

Representation of race and ethnicity in the media

A good student example of how to analyse a magazine front cover

Tori - AS Media Blog: Magazine Analysis: ELLE: 'ELLE' magazine's target audience is females, generally 18-35. We can tell this because Megan Fox is around that age and she&...

A2 Example Research Essay

Analysing print based media

Analysing print based media from Jaskirt Boora

Brilliant advertising campaigns:
http://blogof.francescomugnai.com/2014/01/brilliant-advertising-campaigns/

30 greatest movie taglines: http://www.totalfilm.com/features/30-greatest-movie-taglines/chicken-run-2000

Print based textual analysis folder

Inside this folder you will find resources to help with PRINT based textual analysis

Exemplar Answers

In this folder you will find an exemplar answer from 2014 with marks

Revision Sheets

Within this folder are the REVISION SHEETS that I have used in lessons

Representation of women

 

Representation of gender - Women from Amanda Simmons

Representation of women in the media.

Miss representation website: http://therepresentationproject.org/films/miss-representation/



 Gender Bias report and research into gender representation in the media today: http://seejane.org/

Representation of Gender: female case studies

Representation of women in a positive light, subverting to the usual stereotypes, can be used as case studies to help with your exam.

Salma Hayek representation: http://www.theguardian.com/media/2015/mar/23/salma-hayek-facebook-twitter-selfie

Dove (2015) Choose Beautiful Campaign


Dove website: www.dove.co.uk/en/Tips-Topics-and-Tools/Latest-Topics/choose-beautiful.aspx

Hunger Games, MockingJay Part1 (2014) film:

 

This Girl Can

Website: This Girl Can: Feel Inspired

Representation of National Identity: Sainsbury 2014 advert

Sainsbury's Advert About the Famous Football Match Between British and German Soldiers During Christmas 1914

Representation of National and Regional Identity. Looking at Pride (2014)

Lesson 19 - Regional and national identity from Elle Sullivan

Media Representations of Representation of regional identity from Craig Osborne


PRIDE (2014)
A funny, emotional, and very British film, about the true story of a gay group that helps support a mining town through the strikes of 1984, and the history they made by doing so. Full of great performances in an all start British cast. 

A very good media text to analyse for a number of representations is the film Pride (2014). Here's the trailer:

And here's a few links to good articles discussing the representation within the movie:

The Independent: http://www.independent.co.uk/arts-entertainment/films/reviews/pride-film-review-two-tribes-and-plenty-of-nostalgia-in-this-feelgood-hit-9727720.html

Velvet Coalmine: http://rhianejones.com/2014/12/11/pride-identity-and-intersectionality/

Mark Kermode on The Guardian: http://www.theguardian.com/film/2014/sep/14/pride-film-review-mark-kermode-power-in-unlikely-union

Remind

Remind Class Codes


B Group
@mediabg

C Group
@mediacg

D Group
@mediadg

F Group
@mediafg

G Group
@mediagg

AS Media Revision PRINT

The Leaders Debate - Representation of an Event.

The Leaders Debate was on ITV from 8pm to 10pm on Thursday 2nd April. 




TV Highlights: http://news.sky.com/video/1457859/highlights-the-debate-in-3-minutes

The Mirror Analysis: http://www.mirror.co.uk/news/uk-news/miliband-riding-high-after-narrow-5450717

The Guardian Media analysis on the Newspapers' analysis: http://www.theguardian.com/media/greenslade/2015/apr/03/who-won-the-leaders-debate-newspapers-see-it-differently

The Telegraph on what the Newspapers say: http://www.telegraph.co.uk/news/general-election-2015/11513782/Leaders-election-debate-2015-what-the-newspapers-say.html

The Independant anlaysis: http://www.independent.co.uk/news/uk/politics/generalelection/leaders-debate-can-i-vote-for-the-snp-voters-ask-after-nicola-sturgeons-winning-performance-10154135.html


Use the twitter hashtag: #tomorrowspaperstoday  to find the latest newspaper covers.

The Male Gaze vs. The Female Gaze

A very interesting article about the male vs female gaze. Have a read here: http://mscinephile.kinja.com/the-male-gaze-vs-the-female-gaze-1566345502


"[T]he objectification of men is a false equivalency to the objectification of women, because what's being fetishized is strength. Virility, capability, vigor, fortitude. Power. In a world where men actually do have power. You can't say the same about the standard objectification of women, which usually revolves around sexually-charged parts like breasts and buttocks, not biceps. In addition, "sexy" images of women generally involve us being relaxed, lying down, finger in the mouth like a child. Submissive, pliant, docile."

WJEC: Moving Image Awards 2015

The Moving Image Awards will recognise and celebrate the best moving image production work from students at schools and colleges offering WJEC qualifications in Film and Media Studies.

Representations of Youth in TV Drama

Representations of Youth in TV drama from SafinaMedia

Representation of Age - exemplar answer for mock exam.

Representation of Age - Revision task for Blog

Find 3 SPECIFIC examples of the representation of age in the media from a variety of contemporary texts (these must be from the last 2years):

1.Advert (include year of advert)

2.newspaper article (date and specific article should be named)
3.music videos (pick a particular scene, exact times should be noted)
4.Films/film trailers (pick a particular scene, exact times should be noted)
5.computer games
6.Magazine cover (date of advert)
7.TV programmes (when it was broadcast, what time specifically)

• For example use a film, magazine cover and advert. 

Your analysis must be detailed. Upload onto your blog and answer the following:

•How is the representation created? How has it been mediated (selection/organisation/focus)?
•Textually analyse: Lighting/Mise-en-Scene/Camera/Sound/main image.
•Does it create a positive/negative/stereotypical representation? How any why (link to points aboves)

Making Sense of Audience Theories

Researchers investigating the effect of media on audiences have considered the audience in two distinct ways.

(A)       Passive Audiences

The earliest idea was that a mass audience is passive and inactive. The members of the audience are seen as couch potatoes just sitting there consuming media texts – particularly commercial television programmes. It was thought that this did not require the active use of the brain. The audience accepts and believes all messages in any media text that they receive. This is the passive audience model.

The Hypodermic Model

In this model the media is seen as powerful and able to inject ideas into an audience who are seen as weak and passive.

It was thought that a mass audience could be influenced by the same message. This appeared to be the case in Nazi Germany in the 1930s leading up to WWII. Powerful German films such as Triumph of the Will seemed to use propaganda methods to ‘inject’ ideas promoting the Nazi cause into the German audience. That is why this theory is known as the Hypodermic model.

It suggests that a media text can ‘inject’ ideas, values and attitudes into a passive audience who might then act upon them. This theory also suggests that a media text has only one message which the audience must pick up.

(B)        Active Audiences

This newer model sees the audience not as couch potatoes, but as individuals who are active and interact with the communication process and use media texts for their own purposes. We behave differently because we are different people from different backgrounds with many different attitudes, values, experiences and ideas.

This is the active audience model, and is now generally considered to be a better and more realistic way to talk about audiences.

Uses and Gratifications Model

This model stems from the idea that audiences are a complex mixture of individuals who select media texts that best suits their needs – this goes back to Maslow’s Hierarchy of Needs.

The users and gratifications model suggests that media audiences are active and make active decisions about what they consume in relation to their social and cultural setting and their needs.

This was summed up by theorists Blumier and Katz in 1974;
‘Media usage can be explained in that it provides gratifications (meaning it satisfies needs) related to the satisfaction of social and psychological needs’.

Put simply this means that audiences choose to watch programmes that make them feel good (gratifications) e.g. soaps and sitcoms, or that give them information that they can use (uses) e.g. news or information about new products or the world about them.

Blumier and Katz (1975) went into greater detail and identified four main uses:

Surveillance – our need to know what is going on in the world. This relates to Maslow’s need for security. By keeping up to date with news about local and international events we feel we have the knowledge to avoid or deal with dangers.

Personal relationships – our need for to interact with other people. This is provided by forming virtual relationships with characters in soaps, films and all kinds of drama, and other programmes and other media texts.

Personal identity – our need to define our identity and sense of self. Part of our sense of self is informed by making judgments about all sorts of people and things. This is also true of judgments we make about TV and film characters, and celebrities. Our choice of music, the shows we watch, the stars we like can be an expression of our identities. One aspect of this type of gratification is known as value reinforcement. This is where we choose television programmes or newspapers that have similar beliefs to those we hold.

Diversion – the need for escape, entertainment and relaxation. All types of television programmes can be ‘used’ to wind down and offer diversion, as well as satisfying some of the other needs at the same time.

AS Exam Papers for MS1

Click above to access 5 past MS1 papers

To access the WJEC website and downland past papers for MS1 click on logo above.