The Power of Photoshop

This video shows how the media creates unrealistic expectation of women.

Tips when creating Print Media

Tips when creating print media from christimothy12

High graded print based coursework 2013

Excellent media coursework 2013 from david-rowland

Assesment of Blogs

Shot Techniques

Giving

Audience Task

Audience task from david-rowland

The Cultivation Theory : The Mean World Syndrome

You only get one shot

Representation Task

Representation task blog from david-rowland

The Power of the media: Women

Welcome to King Edward VI College AS Media Blog. This Blog is designed to enhance your learning experience and help with you achieving the best possible grade.

The Blog will be updated regularly with information and assignments to help with your understanding of the world of media.

Regards

David
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YouTube project nets over 820K views in just over one month

A YouTube video that was filmed and edited by several University of Saskatchewan students has gone viral, with over 820,000 views since publication on April 3, 2013.

The video, titled Representations of Gender in Media, is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.

The group wanted to show how the media portrays gender roles and stereotypes in advertising.

The video showcases some seriously outdated advertisements that feature overtly sexualized gender roles. The students cast several of their friends in a role-reversal throughout the video.

It’s both eye-catching and thought-provoking.

Representation Task

Look at the following article article and answer the following questions

1. How is Kim Kardashian being represented on the front cover?
2. How is Kim Kardashian usually represented in the media?
3. How is this textually constructed?

Pregnant Kim Kardashian Is Being Fat-Shamed, and It Needs to Stop

The reality star has been ridiculed in the press for her pregnancy weight gain. Isabel Wilkinson on why it’s time to end the bullying—of Kardashian and other pregnant women. 

Click here to see the full article 

Audio Visual Task

Study the extract from "The Bridge"

analyse the extract commenting on:

• visual codes

• technical and audio codes

• genre and narrative codes

Audio Visual analysis sheet

Explanation of Intertextuality

Analysing Moving Image Codes

Narrative Theories

Narrative theories from david-rowland

Narrative and Genre

Narrative and genre from david-rowland

Representation of Age

Age presentation from david-rowland

Audience Positioning and Uses and Gratifications

Representation of Gender (Men)

Representation and Audience question

Representation

Who is being represented in this episode of Sun, Sex and Suspicious Parents?
How are the representations created?

Audience

Who is the target audience for this programme?
How is the audience targeted?
What would be the Uses and Gratifications for the audience?

Representation

Representation in the Media  By definition, all media texts are re-presentations of reality. This means that they are intentionally composed, lit, written, framed, cropped, captioned, branded, targeted and censored by their producers, and that they are entirely artificial versions of the reality we perceive around us. When studying the media it is vital to remember this - every media form, from a home video to a glossy magazine, is a representation of someone's concept of existence, codified into a series of signs and symbols which can be read by an audience. However, it is important to note that without the media, our perception of reality would be very limited, and that we, as an audience, need these artificial texts to mediate our view of the world, in other words we need the media to make sense of reality. Therefore representation is a fluid, two-way process: producers position a text somewhere in relation to reality and audiences assess a text on its relationship to reality. Extension/Restriction of Experience of Reality  By giving audiences information, media texts extend experience of reality. Every time you see a wildlife documentary, or read about political events in a country on the other side of the world, or watch a movie about a historical event, you extend your experience of life on this planet. However, because the producers of the media text have selected the information we receive, then our experience is restricted: we only see selected highlights of the lifestyle of the creatures portrayed in the wildlife documentary, the editors and journalists decree which aspects of the news events we will read about, and the movie producers telescope events and personalities to fit into their parameters. Truth or Lies?  Media representations - and the extent to which we accept them - are a very political issue, as the influence the media exerts has a major impact on the way we view the world. By viewing media representations our prejudices can be reinforced or shattered. Generally, audiences accept that media texts are fictional to one extent or another - we have come a long way from the mass manipulation model of the 1920s and 1930s. However, as we base our perception of reality on what we see in the media, it is dangerous to suppose that we don't see elements of truth in media texts either. The study of representation is about decoding the different layers of truth/fiction/whatever. In order to fully appreciate the part representation plays in a media text you must consider: Who produced it?  What/who is represented in the text? How is that thing represented? Why was this particular representation (this shot, framed from this angle, this story phrased in these terms, etc) selected, and what might the alternatives have been? What frame of reference does the audience use when understanding the representation? Re-posted from: http://mediaknowall.com/blog/