A YouTube video that was filmed and edited by several University of Saskatchewan students has gone viral, with over 820,000 views since publication on April 3, 2013.
The video, titled Representations of Gender in Media, is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.
The group wanted to show how the media portrays gender roles and stereotypes in advertising.
The video showcases some seriously outdated advertisements that feature overtly sexualized gender roles. The students cast several of their friends in a role-reversal throughout the video.
It’s both eye-catching and thought-provoking.
